The sequential steps to successful segmentation are _________________.
A)Positioning, targeting, and segmenting
B)Research, fulfillment analysis, and churn rate
C)Segmenting, targeting, and positioning
D)Need identification, qualitative research, and positioning
E)Consumer analysis, content analysis, and segmenting

Question

Quizplus · Accepted Answer

The sequential steps to successful segmentation are segmenting, targeting, and positioning. First, the market is divided into smaller groups that share similar characteristics (segmenting). Then, specific segments are chosen to target with marketing efforts (targeting). Finally, the brand's unique position relative to competitors is identified and communicated to the target segment (positioning).

The Sequential Steps to Successful Segmentation Are _________________