When a company decides its positioning strategy,it is impossible to overposition it against competition.

Name: When a company decides its positioning strategy,it is impossible to overposition it against competition.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Overpositioning occurs when consumers have too narrow an understanding of the company, product, or brand. Dell became so entrenched as a brand of PCs that it has been a bit of a struggle to extend the brand into other lucrative product lines.

When a Company Decides Its Positioning Strategy,it Is Impossible to Overposition