For many marketing managers, segmentation by benefit sought is the best place to start the process of market segmentation.

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Segmentation by benefit sought allows marketing managers to understand the specific needs and desires of different segments of the market, and tailor their marketing messages and strategies accordingly. This approach can be effective in improving customer engagement and loyalty, as well as driving sales and revenue growth. Therefore, many marketing managers consider it to be a good starting point for market segmentation.

For Many Marketing Managers, Segmentation by Benefit Sought Is the Best