It is possible today to calculate the total financial return for each customer that we expected to be earned over the length of the customer relationship.

Name: It is possible today to calculate the total financial return for each customer that we expected to be earned over the length of the customer relationship.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

It is possible to actually calculate an estimate of the projected financial returns from a customer, or return on customer investment (ROCI), over the long run.

It Is Possible Today to Calculate the Total Financial Return