CRM software is best selected for purchase by the Information Technology department since the "techies" will need to maintain it and better understand the required functions.

Question

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In the mid-1990s, the introductory days of CRM systems, CEOs tended to relegate the operation of a firm's CRM system to the information technology group. After all, CRM is technology based, isn't it? But legendary horror stories abound about CEOs who purchased multimillion-dollar CRM installations purely on the recommendation of the IT department, without any significant consultation with those in the firm who would be the system's primary users, such as salespeople, marketing managers, and customer service representatives.

CRM Software Is Best Selected for Purchase by the Information