Dan is doing marketing for an herbal supplier who has a new product that the developer believes will help people to lose weight.Dan is reluctant to promote the new product directly,but attempts to create a lot of buzz within the industry through secondary sources.What is Dan trying to avoid?
A) He is trying to avoid the sleeper effect.
B) He is afraid that if people really knew where his product came from, they would not be interested in it.
C) He is trying to avoid the negative spin created by the uses and gratification theory.
D) He is attempting to build credibility by avoiding the corporate paradox.

Question

Quizplus · Accepted Answer

Dan is attempting to build credibility by avoiding the corporate paradox, which suggests that direct promotion by a company can sometimes lead to skepticism among consumers. By using secondary sources, he aims to create a more organic and credible buzz around the product.

Dan Is Doing Marketing for an Herbal Supplier Who Has