Consumers' beliefs about a product are affected by information they receive through marketing communications.When the communicator's knowledge about the topic is judged to be inadequate or inaccurate,the source is said to have:
A) marketing deficiency.
B) knowledge bias.
C) knowledge gap.
D) reporting bias.

Question

Quizplus · Accepted Answer

Knowledge bias occurs when the communicator's knowledge about the topic is perceived as inadequate or inaccurate, affecting consumers' beliefs.

Consumers' Beliefs About a Product Are Affected by Information They