A former top American politician appears in an ad for Viagra.This is an example of:
A) reporting bias.
B) source credibility.
C) source attractiveness.
D) source bias.

Question

Quizplus · Accepted Answer

Source attractiveness refers to the physical attractiveness of the source of a message. In this case, the former top American politician is likely to be seen as attractive by many people, which could make the ad more effective.

A Former Top American Politician Appears in an Ad for Viagra.This