If a marketing communications source has accurate knowledge about a product but does not seem to convey that information willingly and in full faith,the source is thought to be exhibiting a/an:
A) intrinsic contradiction.
B) credibility paradox.
C) knowledge bias.
D) reporting bias.

Question

Quizplus · Accepted Answer

Reporting bias occurs when a source has accurate information but does not convey it willingly or fully, affecting the perceived trustworthiness.

If a Marketing Communications Source Has Accurate Knowledge About a Product