Craig Spencer was a popular weatherman in the largest media outlet in a medium-sized market.He was known for giving accurate forecasts with detailed scientific precision in a no-nonsense manner.According to the match-up hypothesis,for which of the following products would Craig be best suited as a celebrity endorser?
A) A home weather station promoted by a slightly confused weatherman who makes lots of mistakes until corrected by the home station.
B) A public service promotion countering negative feelings about minorities.
C) A computer program designed to help elementary school children learn science.
D) An anti-smoking advertisement that illustrates the symptoms of emphysema.
Correct Answer:
Verified
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