Two key characteristics of a source (such as an announcer or featured individual in an ad)for persuasive purposes in marketing communications are:
A) credibility and experience.
B) credibility and attractiveness.
C) attractiveness and experience.
D) "Q" rating and believability.

Question

Quizplus · Accepted Answer

For a source to be effective in persuasive marketing communications, they need to have credibility, meaning that they are perceived as knowledgeable and trustworthy. Additionally, attractiveness can also be a key characteristic as people tend to be influenced by those they find appealing or likable. Experience can also be important, but it may not be as essential as credibility and attractiveness. The "Q" rating and believability are not widely used or recognized measures in marketing communications.

Two Key Characteristics of a Source (Such as an Announcer