The term _____ refers to local media that many consumers in a neighboring country inadvertently receive.
A) advertising impression
B) opportunity to see
C) spillover media
D) exposure value
E) gross impression

Question

Quizplus · Accepted Answer

Spillover media refers to local media that many consumers in a neighboring country inadvertently receive. Media often spill over into countries lacking indigenous-language publications, particularly specialty publications.

The Term _____ Refers to Local Media That Many Consumers