_____ refers to the total size of the audience for a set of ads or an entire campaign.
A) Circulation value
B) Attention value
C) Frequency
D) Message weight
E) Gross impression

Question

Quizplus · Accepted Answer

Media planners often define media objectives by the schedule's message weight, the total size of the audience for a set of ads or an entire campaign, because it gives some indication of the scope of the campaign in a given market. There are two ways to express message weight: gross impressions and gross rating points.

_____ Refers to the Total Size of the Audience for a Set