Which of the following terms refers to the concept of how many people an ad "sees" rather than the other way round?
A) Opportunity to see
B) Target market
C) Audience
D) Exposure value
E) Attention value

Question

Quizplus · Accepted Answer

The media planner has to select media that will not only achieve the desired exposure to the target audience, but also attract attention and motivate people to act. To understand the concept of exposure value, one must think of how many people an ad "sees" rather than the other way around.

Which of the Following Terms Refers to the Concept of How