As an element of the media mix,_____ includes all communications vehicles available to a marketer that includes radio,TV,newspapers,magazines,outdoor,online and direct mail,plus sales promotion,direct marketing,public relations activities and publicity,special events,brochures,and even shopping bags.
A) methodology
B) market
C) media
D) mechanics
E) money

Question

Quizplus · Accepted Answer

From the IMC perspective, media include all communications vehicles available to a marketer. This includes radio, TV, newspapers, magazines, outdoor, online and direct mail, plus sales promotion, direct marketing, public relations activities and publicity, special events, brochures, and even shopping bags.

As an Element of the Media Mix,_____ Includes All Communications