For a product,which of the following is true when its brand development index is low and its category development index is high?
A) The product has a low market share and needs to be monitored for declining sales.
B) The product has a low market share and poor market potential.
C) The product has a high market share but needs to be monitored for declining sales.
D) The product has a low market share but good market potential.
E) The product has a high market share and good market potential.

Question

Quizplus · Accepted Answer

To determine the potential of the whole product category, media planners use the category development index (CDI), which works on the same concept as the BDI and is calculated in much the same way.

For a Product,which of the Following Is True When Its