Which of the following statements about a medium's audience is true?
A) It is unethical for media vehicles to try to attract advertisers by using audience demographics.
B) Data on the size of media audiences are almost nonexistent.
C) The media planner needs to know how closely the medium's audience matches the target market profile.
D) Audience refers to the number of people who remember seeing or hearing an ad.
E) The media planner is not concerned about media audience size because all information on audience demographics is typically fabricated.

Question

Quizplus · Accepted Answer

An audience is the total number of people or households exposed to a medium. The planner needs to know how closely the medium's audience matches the profile of the target market and how interested prospective customers are in the publication or program.

Which of the Following Statements About a Medium's Audience Is