In terms of the scope of the media plan,if a store serves only one town,or if a city has been chosen to test market a new product,then the advertiser will use a _____ plan.
A) regional
B) national
C) local
D) international
E) global

Question

Quizplus · Accepted Answer

A media planner normally limits advertising to areas where the product is available. If a store serves only one town, or if a city has been chosen to test market a new product, then the advertiser will use a local plan.

In Terms of the Scope of the Media Plan,if a Store