_____ measures the intensity of a media schedule,based on repeated exposures to the medium or the program.
A) Exposure value
B) Attention value
C) Reach
D) Opportunity to see
E) Frequency

Question

Quizplus · Accepted Answer

To express the number of times the same person or household is exposed to a message-a radio spot, for example-in a specified time span, media people use the term "frequency." Frequency measures the intensity of a media schedule, based on repeated exposures to the medium or the program.

_____ Measures the Intensity of a Media Schedule,based on Repeated