If Walmart were to base its advertising appropriation on the amount that Target spends, it would be using the ____ approach.
A)objective-and-task
B)percent-of-sales
C)industry-standard
D)arbitrary
E)competition-matching

Question

Quizplus · Accepted Answer

Walmart would be using the competition-matching approach if it bases its advertising appropriation on the amount that Target spends. This approach involves setting the advertising budget based on what competitors are spending, to ensure that the company remains competitive in the market.

If Walmart Were to Base Its Advertising Appropriation on the Amount