The percentage of consumers in the target audience actually exposed to a particular advertisement in a stated period of time is the definition of
A) frequency.
B) exposure.
C) reach.
D) targeting.
E) push.

Question

Quizplus · Accepted Answer

Reach is the percentage of consumers in the target audience who are exposed to a particular advertisement in a given period of time. Frequency refers to the number of times those consumers are exposed to the advertisement. Exposure refers to the act of being presented with the advertisement, but doesn't provide a measure of how many consumers were actually exposed. Targeting refers to the process of selecting a specific group of consumers to advertise to. Push is a term used in marketing to describe a strategy that involves pushing a product or service onto customers without them actively seeking it out.

The Percentage of Consumers in the Target Audience Actually Exposed