An advantage of the arbitrary approach for determining the advertising appropriation is that it is
A) objective.
B) unique.
C) profitable.
D) effective.
E) expedient.

Question

Quizplus · Accepted Answer

The arbitrary approach for determining the advertising appropriation is expedient because it is based on practical considerations such as budget availability, industry benchmarks, and management's discretion. It is not based on a structured analytical approach, but rather on the marketer's judgment, experience, and expectations. Therefore, it can be quickly and easily decided upon, but it may not be the most effective or efficient method for allocating advertising resources.

An Advantage of the Arbitrary Approach for Determining the Advertising