The total amount of money a marketer allocates for advertising for a specific time period is the
A) marketing budget.
B) advertising appropriation.
C) objective-and-task approach.
D) promotion grant.
E) finances for advertising.

Question

Quizplus · Accepted Answer

The total amount of money a marketer allocates for advertising for a specific time period is referred to as the advertising appropriation. This is a specific budget set aside for advertising purposes. Therefore, the correct answer is B.

The Total Amount of Money a Marketer Allocates for Advertising