If Target were to base its advertising appropriation on the amount that Walmart spends, it would be using the ____ approach.
A) objective-and-task
B) percent-of-sales
C) industry-standard
D) arbitrary
E) competition-matching

Question

Quizplus · Accepted Answer

The competition-matching approach involves setting the advertising budget to match or exceed competitors' spending. In this case, if Target were to base its advertising expenditure on the amount that Walmart spends, it would be using the competition-matching approach.

If Target Were to Base Its Advertising Appropriation on the Amount