Which of the following statements applies to media planning?
A) Characteristics of the product are the most important consideration in selecting the media for a campaign.
B) The message content affects the types of media used for an advertising campaign.
C) The location of the advertising target is irrelevant in media planning.
D) Total media dollars spent on advertising have decreased over the last 30 years.
E) Regardless of the message to be conveyed, newspapers are one medium that is appropriate for almost any circumstances.

Question

Quizplus · Accepted Answer

The message content affects the types of media used for an advertising campaign. Media planning involves selecting the appropriate media channels and platforms to reach the target audience with the message that is most relevant to them. The content of the message can influence which media channels are used, as certain channels may be more effective for certain types of messaging or audiences.

Which of the Following Statements Applies to Media Planning