An advertising platform should consist of issues that are important to consumers. Selling features should be important to consumers and should be features that
A) competitive products lack.
B) can be seen easily in a photograph.
C) are familiar concepts to those in the target market.
D) competitive products have as well.
E) are reasonably inexpensive to develop.

Question

Quizplus · Accepted Answer

Selling features that are important to consumers are those that competitive products lack. This sets the product apart from the others in the market and gives consumers a reason to choose it over the others.

An Advertising Platform Should Consist of Issues That Are Important