The basic issues or selling points that an advertiser wants to include in an advertising campaign is (are) the
A) advertising objectives.
B) target audience objectives.
C) media plan.
D) advertising message.
E) advertising platform.

Question

Quizplus · Accepted Answer

The advertising platform refers to the basic issues or selling points that an advertiser wants to include in an advertising campaign. It outlines the key themes and messages that the campaign will communicate to the target audience.

The Basic Issues or Selling Points That an Advertiser Wants