The step in developing an advertising campaign that directly precedes campaign execution is
A) defining advertising objectives.
B) creating the advertising platform.
C) evaluating advertising effectiveness.
D) developing a media plan.
E) creating the advertising message.

Question

Quizplus · Accepted Answer

Creating the advertising message is the step that directly precedes campaign execution. This involves crafting the actual content and creative elements of the advertisements based on the defined objectives, platform, and media plan.

The Step in Developing an Advertising Campaign That Directly Precedes