Research on the elaboration likelihood model (ELM)has shown that:
A)celebrities are effective peripheral cues in a high-involvement situation.
B)celebrities are effective peripheral cues in a low-involvement situation.
C)the quality of message arguments is likely to be very important in a low-involvement situation.
D)the quality of the message claims is always less likely to be persuasive than the status of the celebrity endorser.
E)peripheral cues are more important than detailed messages in high-involvement situations.

Question

Quizplus · Accepted Answer

In the elaboration likelihood model, peripheral cues like celebrity endorsements are more effective in low-involvement situations where individuals are not motivated to process information deeply.

Research on the Elaboration Likelihood Model (ELM)has Shown That