The ad for Jergens lotion indicated that it has both beta hydroxy to defoliate dry skin and alpha hydroxy to moisturize skin.Someone who knew something about these additives work might respond to the ad by thinking,"Those fancy-sounding ingredients won't help my skin.It's too dry for some over-the-counter lotion to soften it." The individual's response to the ad's copy would be an example of a:
A)negative ad execution thought.
B)source derogation.
C)support argument.
D)counterargument.
E)positive execution thought.

Question

Quizplus · Accepted Answer

The individual's response to the ad's copy is a counterargument, as they are disagreeing with the claim made in the ad and providing a reason (their skin is too dry) for why they don't believe the product will work for them.

The Ad for Jergens Lotion Indicated That It Has Both