_____ thoughts include reactions to ad factors such as the creativity of the ad,the quality of the visual effects,colors,and voice tones.
A)Product/message
B)Source-oriented
C)Ad execution-related
D)Brand attitudes
E)Purchase intention

Question

Quizplus · Accepted Answer

Ad execution-related thoughts refer specifically to reactions to the execution of the advertisement, such as the creativity of the ad, the quality of the visual effects, colors, and voice tones. Product/message thoughts, brand attitudes, and purchase intention are all related to the product or brand being advertised, while source-oriented thoughts relate to the credibility or likability of the ad's source (such as the celebrity spokesperson or the brand itself).

_____ Thoughts Include Reactions to Ad Factors Such as the Creativity