Ned is planning to buy a new computer.He studied the contents of an ad describing the superiority of Dell computers and scrutinized how the advertising message argued in favor of Dell's superiority.According to the Elaboration Likelihood Model (ELM),Ned is engaging in what type of message processing?
A)Support arguing
B)Central processing
C)Peripheral processing
D)Source bolstering
E)Comparative analysis

Question

Quizplus · Accepted Answer

Ned is engaging in central processing, which involves careful analysis and evaluation of the message content. He is scrutinizing the arguments in favor of Dell's superiority, which suggests that he is paying close attention to the information being presented and trying to make an informed decision about whether to buy a Dell computer. Peripheral processing, on the other hand, involves more superficial forms of message processing, such as focusing on the source of the message or the emotional appeals used in the ad.

Ned Is Planning to Buy a New Computer