According to the elaboration likelihood model (ELM), a receiver lacks the ability or motivation to process information under the _____ route to persuasion.
A)central
B)peripheral
C)cognitive
D)high-involvement
E)affective

Question

Quizplus · Accepted Answer

According to the ELM, when a receiver lacks the ability or motivation to process information, they will rely on peripheral route to persuasion, which involves superficial, non-content factors such as the speaker's attractiveness or the emotional appeal of the message. Therefore, the best answer is B) peripheral route.

According to the Elaboration Likelihood Model (ELM), a Receiver Lacks