The elaboration likelihood model (ELM) was developed to explain the process by which persuasive communications lead to persuasion by influencing:
A)dissonance formation.
B)attributions.
C)source bolsters.
D)attitudes.
E)group norms.

Question

Quizplus · Accepted Answer

The elaboration likelihood model (ELM) was developed to explain how persuasive communications lead to persuasion by influencing attitudes. The model proposes that persuasion can occur through two cognitive routes: a central route and peripheral route. The central route involves a high level of cognitive elaboration and consideration of the message's content, which leads to a more durable and resistant attitude change. The peripheral route involves low elaboration and the use of peripheral cues such as attractiveness or credibility of the source, which leads to a less durable and less resistant attitude change.

The Elaboration Likelihood Model (ELM) Was Developed to Explain the Process