While having different thought worlds is not necessarily a bad thing, it can have negative consequences if the power of marketing planning is not harnessed with the impact of sales action.
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Q42: The role of marketing should be defined
Q43: Developing value propositions by customer type provides
Q44: Without clear direction from the marketing function,
Q45: Marketing develops customer value propositions, while sales
Q46: In businesses where there is alignment between
Q48: Both marketing and sales have a role
Q49: Without a process to align the sales
Q50: By giving the sales force direction, we
Q51: The key to translating marketing plans into
Q52: When a customer is profiled based on
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