Without clear direction from the marketing function, the sales function may engage in pricing practices that lower the pocket price.

Name: Without clear direction from the marketing function, the sales function may engage in pricing practices that lower the pocket price.
Brand: Quizplus
Rating: 4.8 (29 reviews)

Question

Quizplus · Accepted Answer

Without guidance from marketing, sales may resort to discounting or promotional pricing tactics to close deals, potentially decreasing the overall profit margin and pocket price of the product.

Without Clear Direction from the Marketing Function, the Sales Function