Without a process to align the sales and marketing functions, the organization will not be able to achieve its strategic goals.

Question

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Sales and marketing are interdependent functions, and without alignment, there will be communication gaps, redundancies, and missed opportunities. This can lead to a disjointed customer experience, reduced revenue, and failure to achieve the overall organizational goals. Therefore, aligning sales and marketing is crucial for strategic success.

Without a Process to Align the Sales and Marketing Functions