Marketing develops customer value propositions, while sales delivers them.
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Q40: To align the marketing and sales functions,
Q41: One of the roles of marketing is
Q42: The role of marketing should be defined
Q43: Developing value propositions by customer type provides
Q44: Without clear direction from the marketing function,
Q46: In businesses where there is alignment between
Q47: While having different thought worlds is not
Q48: Both marketing and sales have a role
Q49: Without a process to align the sales
Q50: By giving the sales force direction, we
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