The marketing and sales function should jointly
A) create the marketing plan.
B) conduct sales reviews.
C) develop sales plans.
D) perform market segmentation.
E) manage the brand.
Correct Answer:
Verified
Q34: GE used data from past company transactions
Q35: In a sales plan, value propositions by
Q36: Development of clear value propositions by customer
Q37: A necessary first step in aligning the
Q38: The section of the sales plan that
Q40: To align the marketing and sales functions,
Q41: One of the roles of marketing is
Q42: The role of marketing should be defined
Q43: Developing value propositions by customer type provides
Q44: Without clear direction from the marketing function,
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