A necessary first step in aligning the sales and marketing functions is
A) a sales review.
B) a competitive analysis.
C) clear role definition.
D) a market analysis.
E) goal setting.

Question

Quizplus · Accepted Answer

Clear role definition is necessary for sales and marketing functions to work cohesively. Without understanding their respective responsibilities, these functions will overlap and cause confusion. The other options may be important steps in the alignment process, but clear role definition is the first necessary step.

A Necessary First Step in Aligning the Sales and Marketing