In a sales plan, value propositions by market segment and by customer are addressed in the
A) performance targets.
B) opportunity analysis.
C) sales strategies.
D) sales plan implementation and control.
E) executive summary.

Question

Quizplus · Accepted Answer

Sales strategies involve determining the approach and methods for achieving sales objectives. Part of this process is identifying value propositions for different market segments and customers. This helps sales teams tailor their message and approach to specific customer needs and interests. Performance targets relate to specific goals and metrics, opportunity analysis involves assessing market opportunities, sales plan implementation and control involves ongoing management and monitoring of the plan, and the executive summary provides an overview of the plan's key points.

In a Sales Plan, Value Propositions by Market Segment and by Customer