Profiling a customer based on needs and willingness to pay provides the sales force with a clear understanding of
A) marketing communications strategies.
B) the total cost of ownership.
C) what can and cannot be offered to the customer.
D) brand preferences.
E) resource requirements.

Question

Quizplus · Accepted Answer

Profiling a customer based on needs and willingness to pay helps the sales force understand what products or services can be offered to the customer based on their budget and requirements. It also helps them understand what they cannot offer to avoid wasting time on irrelevant offers.

Profiling a Customer Based on Needs and Willingness to Pay