Consider the following saying: "If at first you don't succeed,try,try again." According to cognitive dissonance theory,trying again should ________ how much you value the outcome of your efforts.
A) increase
B) decrease
C) not affect
D) increase confusion over

Question

Quizplus · Accepted Answer

According to cognitive dissonance theory, when we put effort into something that does not work out, we experience dissonance between our behavior (putting in effort) and our cognition (not achieving the desired outcome). To reduce this dissonance, we can either devalue the outcome (i.e. convince ourselves that it wasn't that important after all) or increase our efforts to achieve the outcome. By trying again, we are increasing our efforts and therefore increasing the value we place on the outcome.

Consider the Following Saying: "If at First You Don't Succeed,try,try