The self-perception processes posited by Bem (1967,1972)are particularly likely to be invoked when
A) behavior is inconsistent with attitudes that are relatively vague.
B) behavior is inconsistent with attitudes that are highly resistant to persuasion attempts.
C) attitudes are inconsistent with behaviors that are valued by the culture in which one lives.
D) attitudes are inconsistent with behaviors that people rarely perform in everyday life.

Question

Quizplus · Accepted Answer

Bem's self-perception theory proposes that individuals infer their attitudes towards a behavior by observing their own behavior in a relevant context. This process is most likely to occur when an individual's attitudes are relatively vague and ambiguous, and their behavior is the only available source of information to infer their attitudes. Therefore, option A is the best choice as it describes a situation where attitudes are relatively vague and behavior is inconsistent.

The Self-Perception Processes Posited by Bem (1967,1972)are Particularly Likely to Be