Research on cognitive dissonance teaches a broad and important lesson about how to influence someone else's attitudes.Specifically,if you want people to ________ the broader value or message behind what you got them to do,then you should use the ________ amount of incentive or coercion necessary to induce compliance.
A) reject; smallest
B) ignore; largest
C) accept; smallest
D) accept; largest

Question

Quizplus · Accepted Answer

Research on cognitive dissonance suggests that people tend to rationalize their behavior by changing their attitudes to match their actions. If the level of incentive or coercion is too high, people may view their behavior as being solely motivated by the reward or punishment, rather than the underlying value or message. Therefore, using the smallest amount of incentive or coercion necessary to induce compliance can help people to more fully accept and internalize the broader value or message behind the behavior. Choosing option C, "accept; smallest," reflects this principle.

Research on Cognitive Dissonance Teaches a Broad and Important Lesson