Which type of target market strategy is most likely to suffer from a blurred image and/or high marketing expenditures due to having multiple marketing plans?
A) niche strategy
B) mass market
C) differentiated marketing
D) concentrated marketing

Question

Quizplus · Accepted Answer

Differentiated marketing involves creating multiple marketing plans for different segments of the target market. With this strategy, there is a risk of blurred image and high marketing expenditures due to the need to tailor campaigns to each specific segment.

Which Type of Target Market Strategy Is Most Likely to Suffer