What type of consumer decision making is most likely to be used when the consumer regularly repurchases the same brands?
A) routine decision making
B) limited decision making
C) extended decision making
D) intensive decision making

Question

Quizplus · Accepted Answer

Routine decision making is the most likely type of consumer decision making when the consumer regularly repurchases the same brands. This type of decision making involves little to no decision-making effort or search for information, as the consumer has already established a habitual behavior of purchasing the same product.

What Type of Consumer Decision Making Is Most Likely to Be