To reduce potential cognitive dissonance,a retailer should ________.
A) offer consumers money-back guarantee privileges
B) train salespeople to overstate a product's relative attributes in their sales presentation
C) price each service as a separate component; this allows consumers to pay for only the services they desire
D) pay careful attention to store atmosphere

Question

Quizplus · Accepted Answer

Offering consumers money-back guarantee privileges can reduce potential cognitive dissonance because it gives them the assurance that if they are not satisfied with the product or service, they have the option to return it and get their money back. This can help consumers feel more confident in their decision to make the purchase, and reduce any doubts or conflicting thoughts they may have about it.

To Reduce Potential Cognitive Dissonance,a Retailer Should ________