A ________ seeks to convert a ________ into a purchase of a specific brand.
A) social cue; commercial cue
B) physical drive; social cue
C) physical drive; commercial cue
D) commercial cue; physical drive

Question

Quizplus · Accepted Answer

A commercial cue is a signal that encourages a purchase, such as an advertisement or a promotion. A physical drive is a biological or physiological need, such as hunger or thirst. Therefore, it makes the most sense that a commercial cue would seek to convert a physical drive (like hunger) into a purchase of a specific brand (such as a fast food restaurant's burger).

A ________ Seeks to Convert a ________ into a Purchase

A Seeks to Convert a into a Purchase