A retailer observed that the traditional question dealing with a respondent's age told little about the consumer's family size,presence of a spouse,or household size.The retailer should consider using ________ as an alternative to age.
A) reference group membership
B) the family life cycle
C) the social class structure
D) social performance

Question

Quizplus · Accepted Answer

The family life cycle takes into account not only the age but also other important factors such as family size, presence of a spouse, and household size. This information can be very useful for retailers in understanding consumers' needs and preferences. Choice A, C, and D are not directly relevant to understanding a consumer's family size or household composition.

A Retailer Observed That the Traditional Question Dealing with a Respondent's